RED CHIEF 4016

2004, video, 5 min
produced during OPA's stay at Triangle France, Marseille

Visual story of a person who has lost an apple planned for a pause-at-work lunch. After the agony of searching, the protagonist finds the apple in a TV commercial, transformed into a yogurt. It is a simple story about lose of something precious and a metaphor to the loosing the identity into the contemporary society based on images, commercials and consumerism.