Red Chief 4016

Video still

Video stills

2004, video, 5 min

A visual story about a person who lost an apple planned for the lunch break. After the agony of an obsessive search, the protagonist finds it in a TV commercial, transformed into a yogurt.

It is a simple story about loss of something precious and a metaphor for losing the identity in the contemporary society based on aggressive images, commercials and consumerism.

Produced during OPA’s stay at Triangle France, Marseille.